Wednesday, November 9, 2011

Make it Happen!

We've reached over 300 views of the blog, but we still need followers!  If you like the blog, please follow us as we begin to build the business.  :)

Knitting Madness
Yes, the craziest time of year is quickly approaching, and I'm still torn about what sort of items to post in my Etsy shop.  I also have the choice of filling an order for 10 hats (all the same) and just resting on my laurels until the new year hits.  What to do?  What to do?

At the same time I'm wondering how I can get more exposure and increase my sales to people that are not family members.  It all comes back down to writing the business plan.  I have this vision in my head of having my own yarn shop while also doing some sales on Etsy as well, but will I have the time.

While sitting down and knitting with my mother, it just hit me, "See, we need a yarn shop where we can just sit and do this all day.  Share knitting advice, make some sales, have some classes and just have a nice relaxed atmosphere.  But how do we do that?"  My mother, surprisingly agreed!  So of course, my brain is going, Make it happen!

Peanut helps with the pumpkins
for Halloween

This is a tough economy, and the one thing that scares me is that I won't have enough sales to stay afloat with a new business.  My other worry is if I chose between a brick-and-mortar shop or an online shop, will I regret not making the other choice.  Business plan, business plan, business plan.  Since Peanut is such a wonderful helper, I definitely want to get him involved, even if it means he's just there to say "hi" to people.

Either shop choice, I definitely want to give back to the community and also involve business students and teach them how to run a business, give advice for business plans for retail ideas, and even have those who are interested in the industry get involved.  Almost like having a yarn apprentice.  That's one thing I miss about teaching (I taught at ITT Tech for almost 2 years), having promising students do well and have intelligent discussions about so many different things.

I'm also looking into some marketing solutions, in case I decide to do an online shop.  I was told that might be a little bit more difficult to do, especially since there are so many widely respected online knit shops already.  I know some brands that I would like to include: Millamia, Cascade, Holiday Yarns, Berroco, Debbie Bliss, etc., but I definitely want to be smart about marketing in this area.  I do love all the LYSs that are in this part of the state (see my entries about the Yarn Trek).  We'll see!

Coming Soon
I'm thinking about doing a giveaway for Christmas time, so those of you that read the blog, begin following to get more details as they get hashed out.


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